Pets First introduces Earth Options. A wonderfully healthy diet for your furry feline family. We have combined Human Grade Ingredients such as Real Chicken, Whole Brown Rice, Salmon, Flax Seed, Whole Potatoes, Carrots and many more natural ingredients to produce a healthy alternative for your precious family members. Our blanced omega profile will keep your pet's immune system, coat and skin in top condition. We have added cranberries to help keep his urinary tract from disease. This formulation is low in ash and magnesium as well. You will feed less of this high quality extremely palatable formula. Our freshness is guaranteed!